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SMC Europoje



 European Marketing Centre

 
In January 2002, SMC Corporation Japan, announced the opening of their centralised European Marketing Centre (EMC) in Spain
 
 
Based in Vitoria, the capital of the Basque region, the newly constructed offices are staffed with an experienced but young multinational team.
   
     
 
EMC´s mission is to develop, create and implement Sales of Marketing Strategies that satisfy the needs of the European Market.
 
 
 
 
 
 

  New Product Introduction

 
   
• European product Introduction - launching all new EU products
• Products Training - internal and distributor training
• Specialist product promotion - production and implementation of EU campaigns
 
           
  European Marketing and Communications

 
   
• European Catalogue production
• Media relations - press inquiries
• Sales promotion - design and production
• Advertising - pan European specific campaigns
• Roadshows - European Innovation VehicleProgramme
• Exhibitions - selection,planning and implementation
• Conferences and Seminars - production and event management
• Internal and external communication activities
 
           
  E-Initiatives

 
   
• Electronic Communication activities: e-catalogues, marketplaces...
• Web activities - keep an on-line and interactive communication
• e-Procurement - easier, quicker and safer purchasing
• Electronic Tools - design of software to assist our customers
• 2D/3D CAD files production (on/off-line)
 
           
  Pricing Policy

 
   
• European Price list - production and maintenance
 
         
  Industry Project Support

 
   
• Development of marketing and communication activities
• Sales Promotion - design and production
 
         
  Distribution Policy

 
   
• Strategy for different sales channels
• Trade-Marketing activities
 
 
© Visos teisės saugomos 2009 m. Tinklapių kūrimas Studija Restart
 
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